Gabriel Sebastián Reyes, CEO of iDigital Groups and Zona Tijuanense, has been a promoter of innovation in marketing, film and communication in Mexico and the U.S. He has been a pioneer in animation and digital production since 1990 and in his career has received several awards, including five Golden Flames of the National Association of Advertising, acceptance in the Short Film Corner of the Cannes Film Festival 2014, recognition in Uruguay for the project “TV Tijuana,” the first Private Public Partnership TV Station in México, among some others. He is co-creator of the Mexican Sports Cluster in association with Alazraki Network and has recently innovated concepts of Transmedia and Applied Neuromarketing as an extension of Digital Marketing.
He is EPK producer for AMC responsible for the production of additional marketing content for the series Fear the Walking Dead. iDigital Groups is also the Marketing firm developing additional content and virtual reality content for the series Club de Cuervos, a Netflix Original and produced by Alazraki Entertainment and one of the most successful series in Latin America. Gabriel Sebastián Reyes is also working on a book called Cinema Revolution: From 7 to 10, Arts in Cinema and the Digital Revolution, about the integration of new media and arts such as virtual reality and the marriage of culinary arts and film to deliver a different cinema experience.
iDigital Groups has three business units: Film and Series Production with several original projects in the works such as The Wife (film), In Search of Carlos (film), and Mariachi (documentary); Marketing Agency and Digital Strategies with government and private clients; and World Class Production House for Institutional, Corporate, Trade, Industry and Government solutions.